price-value relationship

price-value relationship
марк. соотношение "цена-ценность" (соотношение между ценой товара и той ценностью, которой он обладает с точки зрения покупателя, т. е. оценкой потребителем качества и способности товара удовлетворять определенную потребность; обычно покупатели исходят из того, что более дорогой товар должен обладать и лучшими характеристиками)
See:

Англо-русский экономический словарь.

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